The Formula 1 winter break, though a respite for those directly involved in the sport, leaves fans in a state of anticipation. With nearly three months of no racing action, the countdown to the new season intensifies. Pre-season testing, beginning on February 21, adds to the excitement. The upcoming F1 2024 season promises to be a fierce battle, with teams gearing up to challenge Red Bull’s dominance. As teams officially announce the dates for their car launches, the stage is set for a visual feast, providing a sneak peek into what’s in store for the upcoming races.
Haas F1 Takes the Lead: Livery Reveal on February 2
Breaking tradition, Haas F1, the only all-American team, opts to unveil its new livery first on February 2, a departure from the usual practice where Williams takes the lead. Despite a challenging 2023, Haas began on-track development early, signaling a determination to kick off the new season on a positive note.
Haas will reveal its livery for the 2024 #F1 season next week. ⬇️https://t.co/RMreCg13MJ
— Motorsport.com (@Motorsport) January 26, 2024
Williams Returns: Car Launch on February 5
Williams, marking a return to the midfield in 2023, plans to launch its 2024 car on February 5. Under the leadership of team principal James Vowles, the team eyes long-term success in F1, with drivers Alex Albon and Logan Sargeant aiming to make their mark.
Stake F1 Enters with a New Identity: Unveiling on February 5
Formerly Alfa Romeo, Stake F1 joins Williams on February 5, revealing a car adorned with the branding of gambling firm Stake. As the team undergoes changes, a new identity sets the stage for the future, leading up to Audi’s takeover in 2026.
Alpine’s Fresh Start: Launch on February 7
On February 7, Alpine adopts a fresh approach for the 2024 season after a lackluster 2023. Significant internal changes position Alpine to become a top team, and with drivers Pierre Gasly and Esteban Ocon, the team is poised for improvement.
Visa Cash App RB Emerges: AlphaTauri Rebrand on February 8
Rebranded as Visa Cash App RB, AlphaTauri launches its 2024 car on February 8 in Las Vegas. Under new leadership, the team relocates key operations to the UK, promising a robust start to the season with enhanced collaboration with Red Bull.
🚨 | OFFICIAL! AlphaTauri are now called…
Visa Cash App RB. pic.twitter.com/GCLEhQJi8x
— formularacers (@formularacers_) January 24, 2024
Aston Martin’s Surprise: Launch on February 12
Aston Martin, aiming to build on early success from 2023, unveils its 2024 car on February 12. With an efficient aero package, a new title sponsor, and a slight name change to Aston Martin Aramco Formula 1 Team, the team eyes a competitive season.
Ferrari’s Tradition: Launch on February 13
Maintaining tradition, Ferrari takes the spotlight on February 13 as the first to announce its launch date. With a promise of a 95% new car, the team becomes one of the most anticipated launches, featuring key figures Carlos Sainz, Charles Leclerc, and team principal Fred Vasseur.
🚨 | Ferrari’s 2024 car will feature many innovations, including changes around the Halo.
The package will be a hybrid of Red Bull’s philosophy and Maranello’s novelties:https://t.co/ubUqgG4lnC
— formularacers (@formularacers_) January 22, 2024
Mercedes’ Ambitious Comeback: Launch on February 14
On February 14, Mercedes unveils the W15, featuring ambitious changes in front and rear suspension, chassis, and gearbox. With the return of James Allison, Mercedes aims for a strong comeback to challenge the Red Bulls after a couple of disappointing seasons.
🚨I Mercedes says their 2024 car got rid of the spiteful rear end that hampered its progress last year! 🔥
The team has been working hard on a major car revamp that it hopes will allow Hamilton and Russell to take the fight to Red Bull this season. #f1 #formula1 pic.twitter.com/qcem7594YU
— FORMULA ROOM (@formularoom) January 20, 2024
McLaren’s High Aspirations: Launch on February 14
Having revealed its new livery, McLaren launches its 2024 car on February 14. With a strong second half in 2023, the team aims to turn podium battles into regular race wins, led by drivers Lando Norris and Oscar Piastri.
Red Bull’s Finale
The launch season culminates with Red Bull’s reveal of its new challenger on February 15. Aiming to continue its success with the all-new RB20, the team, known for initial frontal impact test challenges, is likely to keep fans guessing until the pre-season test.
🗣️ | Christian Horner on RB20: “Evolution not revolution.”
“All areas have been revisited in the car, and we can’t afford to have any complacency.”
“So the car is very much an evolution of a theme. We’re not reinventing the wheel, and that has been very much the route of the… pic.twitter.com/SgZOxh74ro
— RBR News 🇳🇱🇲🇽 (@redbulletin) January 23, 2024
