In an exhilarating turn of events, Cirkul, the trailblazing beverage company renowned for its unique flavor cartridges, is set to intensify its collaboration with Kaulig Racing in the upcoming 2024 NASCAR Cup Series. The energy-packed announcement confirms Cirkul’s return as the primary sponsor for the No. 31 Chevrolet Camaro, driven by the talented Daniel Hemric. With a commitment to sponsor 19 races, Cirkul is ready to make a bold statement on the racetrack alongside Hemric, who was officially named the full-time driver of the No. 31 Chevy in September 2023.
We’re excited to have @DrinkCirkul back in 2024 with 19 primaries on @DanielHemric’s No. 31 Chevrolet!
Stay tuned for their full 19 race schedule! #TrophyHunting pic.twitter.com/jFNE86F2Ax
— Kaulig Racing (@KauligRacing) January 13, 2024
The Roadmap for 2024: Hemric and Cirkul at the Helm
The dynamic duo of Daniel Hemric and Cirkul is poised to dominate the track, commencing their journey at the Busch Lite Clash at the Coliseum on February 4. This marks the beginning of an exciting 2024 season for the No. 31 Chevrolet Camaro, culminating in their participation in the iconic Daytona 500 at Daytona International Speedway—the 66th edition of this legendary race.
With Cirkul backing Hemric for an impressive 19 races, including the iconic Daytona 500, the stakes are higher than ever for the Kaulig Racing team. This strategic move by Cirkul signifies not only a robust commitment to the sport but also an endorsement of Hemric’s potential to shine on the grand stage.
Cirkul’s Evolution: A Journey from Xfinity to Cup Series
The partnership between Cirkul and Kaulig Racing first took flight in the 2022 NASCAR Xfinity Series season, where Cirkul adorned Hemric’s No. 11 Chevrolet for 10 races. The following year, in 2023, the collaboration soared to greater heights, with Cirkul sponsoring Hemric for 14 races in the NXS. Now, in 2024, Cirkul is taking a giant leap by joining Hemric on his journey to the prestigious NASCAR Cup Series.
Andy Gay, President and Co-Founder of Cirkul, expressed his enthusiasm about the extended partnership, stating, “We feel that making the jump with Daniel back to the Cup Series is the right move as we continue to grow our brand.” The partnership goes beyond branding, with Cirkul becoming an integral part of Hemric’s return to the Cup Series.
Hemric reciprocated the excitement, emphasizing the significance of Cirkul’s support in his NASCAR journey. “Having Cirkul alongside me and supporting me in my return to the Cup Series means the world,” he said. The alignment of passion and dedication between Hemric and Cirkul has created a synergy that transcends the traditional sponsor-driver relationship.
Frank Deiny Jr. Juggles Double Duty
As the Kaulig Racing team gears up for the 2024 season, a notable twist in the spotter lineup adds a new layer of intrigue. Frank Deiny Jr., Hemric’s trusted spotter during his 2023 Xfinity Series campaign, is set to accompany him in the move from Xfinity to the Cup Series. However, there’s a twist in the tale—Deiny Jr. is not only Hemric’s spotter but also taking on the responsibility of guiding Shane Van Gisbergen in the Xfinity Series.
Shane Van Gisbergen, making his full-time NASCAR debut with Kaulig Racing, is set to benefit from Deiny Jr.’s wealth of experience. The spotter’s role becomes even more critical as Deiny Jr. navigates the challenges of guiding two drivers simultaneously in different series.
Coleman Pressley, fresh from his 2022 Cup Series championship win with Joey Logano at Team Penske, reunites with AJ Allmendinger. Pressley will be spotting for the No. 16 Chevrolet in the Xfinity Series, adding another layer of championship experience to the team. Additionally, Joe White assumes the role of overseeing spotting duties for Josh Williams in the No. 11 Chevrolet in the Xfinity Series, marking Williams’ debut season with the team.
